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Pt with IAM Fitness Hub
Our Mission
We strive to provide the best possible service and experience to our customers by offering high quality products and exceptional customer support.
About
I'm Alex, head coach and founder of IAM fitness. I am a coach who prioritizes inclusivity and breaks down barriers people put up within their own lives.
Everyone can be active, but it's my role to find something sustainable, enjoyable and beneficial to help you become the best version of you.
Since taking a step away from rugby at the semi-professional level, Alex has thrown himself into his passion of Strength and Conditioning for sport performance. Having played a variation of sports Alex brings a scientific approach and specialises in Contact Sports, Golf, Hryox, and in building the Hybrid Athlete.
Alex’s unique approach extends to functional fitness, body sculpting and occupational conditioning. For anyone just starting Alex has a gentle approach and offers Learn to lift courses to build your confidence to start your gym journey.
With over 1000+ hours of experience, Alex believes in fitness for all and bringing high energy to his clients. Coming from a sporting background Alex understands the importance of fine bodily tuning. Having worked in both a sporting environment and in Elderly Rehab, Alex knows to celebrate your wins - no matter how big or how small. Are you ready to say iAM, and take a step towards the new you?
Expertise
- Strength and Conditioning
- Occupational fitness
- Older Population
- Sport Performance
- Hyrox
- Learn to Lift
- Hybrid Athlete
- Olympic Lifting
Experience
- BSc Sport & Exercise Science: In depth understanding of the science, research and literature surrounding Sport and Exercise.
- 5+ years of coaching experience: Gaining 1000+ hours of experience, including extensive hands-on work with gym-goers, athletes, and the older population - specialising in many different areas of the field.
- Ex-National League Rugby Player: Having first-hand experience within player pathways including Wasps DPP, Welsh Exiles pathway, and teams of Brighton RFC, Blackheath RFC, and Worthing RFC.
- Cardiac Rehab, Care homes and Elderly clients: Completing CIMSPAs CPD courses, hands-on experience was gained working in UChamp Cardiac and Pulmonary Rehab programmes attached to St. Richard's Hospital, Chichester.
Motivation
"I have always been in sport, having played Judo, Cricket and Rugby growing up. I had always catered for my lack of fitness with an obsession of skill improvement. After Covid-19, I found myself out of the job, at my worst physical fitness, and engaging in destructive habits.
I got into this first because my body needed it, and persuded it because my family and friends needed it. I went from being on the verge of being hospitalized due to my poor health to running the 2025 London Marathon and competing in American football and Boxing.
This passion took me to learning everything I possibly can about fitness, a passion I continue to this day. I always wanted to help people feel better but now I get to do this for my job everyday.
When I was younger I wanted to be 1 in 1 million, but now I want to make everyone feel they are that 1 in 1 million. My lifetime goal has changed dramatically from being trapped in a money cycle to being far more person-centred. I'd rather help 1,000,000 people in my life than have the same sum in my bank account."