Fit4 CAMPAign

The Fit4 campaign has been designed to tackle barriers preventing certain groups from having access to relevant specialist advice when in comes to remaining healthy. The Fit4 campaign funnily enough has 4 major groups with subsections of each category. Our Fit4 life was designed for those with the barrier of Age, working with older individuals in nursing and care homes, alongside vitality sessions which can be booked at residential communities along with group classes. Our Fit4 jobs, which includes many variations, looking to bring high quality strength and conditioning to those who need it to improve their ability to work effectively. This high quality occupational training aids our clients to function and move better at work, leading to less time off and less injuries from work. Our Fit4 sports brings elite level coaching to an affordable price, and makes it far more accessible to a larger community, and our Fit4 future aims to bring our work into universities, colleges, and schools to help our younger generation beat the crisis we face in  growing inactivity.

The Fit4 campaign was launched as a result to a small conversation. See as coaches we learn as much from our clients as they do from us. Be it learning a new way of describing an exercise, a new way of training to cater for a injury or ability, or simply an engaging thought provoking conversation. See a client came to us and asked us if we could get them fit. They maintained that they weren't fit, and could only use that word as a description of what they perceived as healthy. "Fit". IAM pondered this and decided that this terminology was not appropriate for general use without a prepositional phase. The adjective 'fit' itself does not say a lot about one's goals. Whilst being fit for something does. The verb of fitting somewhere, being appropriately shaped and prepared, fitting or belonging somewhere makes far more sense.

See Eddie Hall, Mo Farah, Hulk Hogan, Arnold Schwarzenegger, and Cristiano Ronaldo, are all fit. They are in some ways the fittest individuals in their given discipline. But you couldn't say who is THE  fittest.

There's a reason for that... they were all fit for their given sport. Their given profession. Their career. The question is what do you want to be Fit4?

We are constantly uploading and updating our plans to breakdown as many barriers we can. With our specialist knowledge and scientific approach to research, we take on the concerns and worries of all that show interest in being part of our Fit4 campaign. We are ready to work closely to find out what your job entails - no matter if it's at a desk, or on a ship out at sea. We have experience in many different sectors practicing and preaching different modes of exercise at many different paces. Due to this, we are here to help celebrate your wins no matter how big or how small. We use our quality booking system to organize a consultation with you, sign you up and get you feeling better within a few sessions. We're ready to make the change, are you?